How Stella Artois, the most famous Belgian beer, entered the world
Behold the tale of a town called Leuven and a brew called Stella Artois. Their destinies merged some time in the deep, dark past and now provide enjoyment for people in over 80 corners of the world. It begins with a brewery dubbed Den Horen, or "the Horn" dating back to 1366. The title of master brewer was conferred to one Sebastian Artois in 1708, who then proceeded to pass on his gifts to his sons. Through a purchase by said Sebastian, the house came to be known as the Artois Brewery in 1717.
While the Artois Brewery may have served gentlemen and rogues since 1366, it wasn't until 1926 that the pride of Belgium was born. Christmas had enrobed the town of Leuven. As the spirit of goodwill permeated the crisp air, the brewers of Artois took it upon themselves to devise a special Christmas brew. This new beer emerged clear, clear as a star, you could say. It was thusly christened "Stella," Latin for "star." The people rejoiced in this new brew and have henceforward set their tables with it year round.
The name Stella Artois revels in a birth brought about by natural elements. The natural ingredients that comprise its makeup include water, malt, hops and the magic element, a unique Stella Artois yeast. The water itself is drawn from underground wells located deep beneath the brewery. The finished product is a culmination of ingredient, tradition and style.